Dan Bertone
Director, Search Marketing at Mouser Electronics
- Role
- Director, Search Marketing at Mouser Electronics
- Location
- Mansfield, TX, US
- LinkedIn followers
- 500 followers
About Dan Bertone
Specialties: Global Search Engine Marketing and Search Engine Optimization for Paid and Organic results.
Experience
Director, Search Marketing
Aug 1997 — Present · Mansfield, TX, US
Manage Search Engine Marketing staff-Manage Global SEM Budget & Activities-Global SEO-Define the Search Engine Marketing strategy and set goals and expectations for the team-Analyze data to determine proper course of action for PPC Campaigns as well as SEO-Make changes and recommendations for adjustments in order to accomplish desired rankings in Search Engine Results Pages Globally including multiple Search Engines by region/country.*Previously held the following Positions at Mouser:NPI Product Marketing Manager-In this role I was responsible for the onboarding of new suppliers and establishing a process to ensure consistency and success-Responsible for all New Product Introductions including marketing vehicles, PR, microsites, & SEO-Responsible for SEO & SEM GuidanceProduct Operations ManagerQuote Center ManagerTechnical Sales ManagerTechnical Sales RepresentativeInside Sales Representative
Skills
- Lead Generation
- Strategic Partnerships
- SEO
- Semiconductors
- Training
- Electronics
- Product Marketing
- Account Management
- Management
- Key Account Management
- Online Marketing
- Technical Marketing
- Consumer Electronics
- Sem
- Multi-Channel Marketing
- Marketing Communications
- Search Engine Optimization
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Web Analytics
- Google Analytics
- Distributors
- Integrated Marketing
- Paid Search Strategy
- Ppc
- Online Advertising
- Product Management
- Google Adwords
- Positioning
- Electronic Components
- Marketing Management
- Product Development
- Email Marketing
- Pricing
- Sales
- Sales Operations
- Pricing Strategy
- Competitive Analysis
- Marketing
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