Dana Vanden Heuvel

WORK HISTORY

EDUCATION

SKILLS

ABOUT DANA VANDEN HEUVEL

A versatile leader with over 20 years of experience driving growth. Proven and re-deployable expertise in marketing, data & analytics, digital strategy & transformation, and technology from years of experience in financial services, manufacturing, entertainment, transportation, and consulting industries. Dynamic player-coach leader with success in building and mentoring teams from the ground up. Developed a multi-part \"approach to talent\" process over the past decade to recruit, hire, coach, and transition A-player team members from direct reports to next-gen marketing leaders. Passionate about the intersection of marketing, sales, and data, I bring an interdisciplinary approach to marketing by incorporating psychology, anthropology, and sociology rather than over-indexing on technology. Marketing is about humans, and the better we understand them, the more effective we are as marketers.Select Career highlights: Delivered 30% YOY sales growth for four consecutive years in digital sales of deposit products through innovative digital marketing strategies and prospecting efforts Doubled online customer applications for deposit products YOY through executing over 200 website and marketing channel optimizations Record-setting revenue-generating digital marketing & thought leadership strategy yielding registrants, 2200 webinar attendees, and nearly in annual recurring membership revenue for an association (e-book, webinar, email nurturing campaign) Awards- Marketing Sherpa:\"Best B2B Marketing Blogger\"- Warner Brothers: “Razors Edge Excellence Award” - GB Chamber of Commerce “50 People You Should Know”- GB Chamber of Commerce “Businessperson of the Year”Here\'s what colleagues say about my work:\"Dana\'s vision and insight into digital and thought leadership marketing has been a significant contribution to our business. He offers not only the knowledge but the systems to make online marketing a natural extension of the work we do every day. I recommend him highly.\"- Kyra\"Dana is one of the best thinkers in the business. His organizational skills are to be admired. He is a joy to work with. You can trust that every project you give him will get done on time and you will receive more than you asked. Cannot say enough good things about his work.\"- Bill\"Dana is a leader who understands how to apply emerging web technology to deliver real business value. He also possesses a level of approachability and likability that makes him very easy to work with and helps one truly benefit from his expertise.\"- George