Dana Swygard

Digital Marketing Director @Global Overview

Serve as a leadership team member for this global eCommerce agency. Charged with driving overall advertising strategy, new product launches and reaching sales goals for clients in the CPG, OTC and Hardlines industries across the US and Canada. Maintain daily, direct relationships with senior leadership at key clients. Develop data driven recommendations using sales, market and consumer data. Directly oversee $30M+ media budgets across eCommerce Omnichannels including Amazon, Instacart, Walmart, and Target. • Lead the strategy and execution for the largest advertising clients in the firm, based on deep understanding of brand building, the customer journey, competition and omnichannel advertising capabilities. • Manage the P&L, forecasting and business planning for clients and for internal business partners. Provide client guidance on marketing budgets needed to reach sales goals based off retail metrics. • Provide training, leadership and expertise across the agency on full funnel advertising strategies to help all team members develop custom approaches to increase sales and maximize client ROI. • 2022 Amazon Ads Performance Growth Award recipient for developing a strategy to engage customers across the shopper journey that resulted in a 61% increase of monthly new to brand shoppers and a 170% increase in Subscribe and Save Subscriptions. • Developed the marketing strategy that led a key client to grow 160% within the first year of partnership and on pace to grow an additional 54% in 2023 while the category on Amazon is estimated to grow 20%. • Spearheaded the expansion of digital advertising offerings beyond Amazon into Instacart, Target and Walmart. This included scoping the offerings, developing the agency\'s value proposition, creation of GTM materials, training internal teams and presenting the offering to all existing GO clients. These channels are the fastest growing area of the agency and represent over $12M in media spend.