Dana Rosenwasser

About Dana Rosenwasser

Strategic, creative brand and marketing professional with extensive experience leading storytelling communications for non-profit organizations.

Experience

1. Marketing Director

   Safe Horizon

   Oct 2024 — Present

   High-impact mass market fundraising and communications collateral. Lead the creative development of materials for various departments. Direct organization\'s direct mail and email program, coordinating internal data operations team for segmentation and delivery. Efficiently project manage large-scale, cross-functional initiatives with internal partners and consultants. Create detailed project plans, outline deliverables, delegate task owners and meet deadlines. Donor engagement and fundraising technical expertise. Align mass marketing efforts to drive financial support for the organization. Create multiple digital donor for corporate giving, individual donor stewardship, and events teams. Develop and implement multichannel campaign and content marketing strategies across digital communications platforms; email, social media, and website, paid, earned, and owned media. Strategically increase brand visibility, awareness, influence, and thought leadership through various placements in government publications, awards, and news publications. Grow donor pipeline and engage community of constituents. Strategize and execute lead generation campaigns, implementing full process utilizing Salesforce CRM, Pardot engagement studio, and FundraiseUp. Coordinate all technical platforms for nonprofit needs including Salesforce CRM, FundraiseUp fundraising platform. Ensure all brand assets are in line with standards and streamlined for efficiency. Amplify client voices and experiences, driving engagement and building emotional connections with target audiences. Successfully secure client participation for campaigns, resulting in impactful narratives that elevate brand awareness and inspire action.

Education

• University at Buffalo

  English, Journalism

  2005 — 2008

Skills

• SEO
• E-Commerce
• Content Strategy
• Marketing Strategy
• Facebook
• Pinterest
• Adobe Creative Suite
• Writing
• Word
• Copy Editing
• Content Management
• Wordpress
• Twitter
• Content Creation
• Google Analytics
• Proofreading
• Umbraco
• Digital Marketing
• Photoshop
• Online Advertising
• Blogging
• Inventory Management
• Outlook
• Microsoft Office
• Editing
• Email Marketing
• Creative Writing
• SEO Copywriting
• Instagram
• Overstock.com
• Social Networking
• Social Media Marketing
• Amazon Web Services (Aws)
• Copywriting
• Hootsuite
• Web Analytics
• Tumblr
• New Media
• Online Marketing
• Press Releases