Dana Noseworthy
Marketing Manager, Employer Branding & Recruitment Marketing @Bayshore HealthCare
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WORK HISTORY
Marketing Manager, Employer Branding & Recruitment Marketing @Bayshore HealthCare
Toronto, ON, CA
Following Bayshore’s acquisition of Carecor in 2020, my role expanded to support Bayshore with divisional and enterprise-wide employer branding and recruitment marketing. I help to enhance talent attraction, employer brand visibility, and candidate experience.Key Contributions: Enterprise-Wide Secondment (Jul 2023–Nov 2024)I identified a gap in recruitment marketing infrastructure and initiated a self-proposed secondment to develop scalable solutions. Reporting to the Chief Diversity Officer & Head of Talent Strategies and the Director of Employee Experience, I led projects to strengthen Bayshore’s employer brand foundation and optimize talent acquisition.• Expanded the Bayshore Careers Website from a one-page site to a robust talent attraction platform.• Enhanced job search functionality by adding new filters to the job board.• Provided SEO consultation for HR and ATS teams, aligning job titles and job board structures.• Developed Bayshore’s recruitment brand voice, ensuring EVP alignment and messaging consistency.• Pitched and secured executive buy-in for the secondment, presenting the strategy, execution plan, and budget to several C-suite leaders—demonstrating my expertise in delivering enterprise-wide solutions on time and within budget.• Partnered with HR, ATS managers, and stakeholders to align recruitment marketing strategies with system capabilities. Other Project Support• Launched multi-channel recruitment campaigns (Meta, LinkedIn, Google Ads), optimizing ad performance.• Created job posting templates for brand consistency and SEO alignment.• Developed a microsite for a government-funded program, optimizing content for candidate engagement.• Built a French job board solution to improve accessibility and application volume.• Managing Bayshore Careers’ Facebook, overseeing content strategy and engagement.
ABOUT DANA NOSEWORTHY
I specialize in Employer Branding and Recruitment Marketing, bridging the gap between HR, Marketing, and IT to strengthen employer brands, enhance the candidate experience, and optimize recruitment strategies. Building a strong employer brand is the foundation of attracting top talent, and I focus on ensuring companies define, embed, and communicate their brand effectively. I’ve worked with organizations of all sizes—small, mid, and large-scale—leading initiatives with local, provincial, national, and global impact. I have experience as both a sole Employer Branding and Recruitment Marketing resource and as part of larger teams. Depending on the structure, I’ve reported into Marketing, HR, and even directly to the president. While creating and embedding an employer brand is my core focus, I also prioritize the systems and processes that support it—ensuring that applicant tracking systems (ATS), career sites, and digital tools function seamlessly to maximize employer brand visibility and improve the candidate journey. A great employer brand is only effective if the right infrastructure is in place to support and scale it. Employer branding is more than logos and taglines; it’s about authentically communicating company values and creating meaningful connections with candidates. By blending data-driven insights with strategic execution, I help businesses build scalable, sustainable talent attraction strategies.
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