Dana Margolis

About Dana Margolis

Dynamic Senior Marketing Leader with extensive expertise in demand generation, AI marketing, marketing strategy, and lead nurturing. Passionate about advancing marketing tactics by staying abreast of the latest technologies, I excel in optimizing email nurture programs, implementing omni-channel strategies, and leveraging AI tools. With a proven track record in company migrations, data-driven campaigns, and global budget management, I bring leadership and innovation to every project. I am also deeply passionate about animal rescue and volunteer weekly to support this cause. Let\'s connect to drive excellence in marketing strategies for the digital age.

Experience

1. Digital Demand Strategy Manager

   Omnissa

   Jul 2024 — Present · Philadelphia, PA, US

   As part of the digital center of excellence at Omnissa, I guide multiple teams in implementing best practices for response tracking, pipeline contribution, and organic traffic growth. Serving as the go-to expert for all digital channels, I drive marketing strategies with cutting-edge insights and ensure success tracking across diverse platforms-Help establish the digital hub for Omnissa, guiding teams in response tracking, pipeline contributions, and organic traffic optimization-Spearheading the creation of a comprehensive nurture program across paid and owned channels, strategically aligning top assets by journey stage, website incentives, and geo-specific promotions-Piloting search campaigns to drive brand visibility and engagement for Omnissa\'s offerings-Empowering users on the content writing platform Jasper, developing new use cases, and facilitating its seamless integration across marketing teams to enhance efficiency and reduce reliance on external agencies.

Education

• Drexel University

  Bachelor of Science (B.S.), Marketing and entrepreneurship with a minor in commmunications

  2010 — 2015

• Mahwah High School

  High School Diploma

  2006 — 2010

Skills

• Marketing
• Social Media Marketing
• Marketing Communications
• Salesforce.com
• Facebook
• Social Media
• Social Networking
• Eloqua
• Email Marketing
• Microsoft Office
• Event Planning
• Customer Service
• Market Research
• Adobe Creative Suite
• Iphoto
• Windows
• Outlook
• Os X
• Management
• Event Management
• Leadership
• Teamwork
• Time Management
• Linkedin
• Mac Os X
• Project Management
• Project Planning
• Strategic Communications
• Microsoft Powerpoint
• Microsoft Excel
• Communication
• Digital Marketing
• Field Marketing