Dana L. Ramirez

About Dana L. Ramirez

I build event strategies that drive business growth — not just logistics.With 12+ years of experience across legal, SaaS, nonprofit, and corporate sectors, I lead the development and execution of high-impact in-person, hybrid, and virtual events that align brand visibility with revenue outcomes. Currently managing 30+ events annually and overseeing budgets up to $500K, I specialize in translating business objectives into scalable, measurable event programs.Throughout my career, I’ve:• Negotiated vendor and production contracts up to $200K• Contributed to $1M+ in qualified sales pipeline from a single industry event• Executed conferences and corporate gatherings ranging from 50 to attendees• Raised $75K+ through nonprofit and community-focused initiatives• Presented executive-level recommendations, including launching proprietary user conferencesMy leadership style is collaborative and cross-functional. While I don’t currently manage direct reports, I lead diverse internal stakeholders, external partners, and production teams to deliver seamless, strategic experiences that support marketing, sales, and executive goals.Core areas of focus:Event Strategy | Global Events | Sponsorship ROI | Budget Management | Vendor Negotiation | User Conferences | Demand Generation Support | Hybrid & Virtual Programming | Event Technology (Cvent, Salesforce, Wrike, Bizzabo)

Experience

1. Performance Marketing Manager

   Morae

   Mar 2023 — Present · Houston, TX, US

   Lead global strategy and execution of in-person, hybrid, and industry-sponsored events within the legal sector, aligning event investments with brand visibility and revenue objectives.* Own and manage approximately $500K annual event budget, overseeing forecasting, vendor spend, reconciliation, and cost controls.* Plan and execute 30+ events annually, including conferences, sponsorship activations, and client-facing engagements.* Negotiate vendor and production contracts up to $200K, driving cost efficiencies while maintaining high-quality attendee experiences.* Partner with marketing and sales leadership to evaluate sponsorship ROI; contributed to $1M+ in qualified sales pipeline from a single industry event.* Present strategic event proposals to executive stakeholders, including recommendations to launch a proprietary user conference.* Lead cross-functional collaboration across marketing, sales, operations, and executive teams to ensure alignment with broader business goals.* Implemented Wrike project management platform to increase transparency, improve workflow efficiency, and enhance stakeholder accountability.* Direct third-party vendors, venues, production teams, and onsite contractors to ensure seamless execution of multi-day conferences and hybrid activations.* Oversee webinar and virtual programming strategy via Zoom, coordinating speakers, timelines, and engagement tracking.

Education

• University of Phoenix

  Master of Business Administration - MBA

• Grambling State University

  Bachelor of Arts (BA), Public Relations, Advertising, and Applied Communication

  1990 — 1995

Skills

• Management
• Policy
• Office Administration
• Problem Solving
• Public Relations
• Crm
• Social Media Marketing
• Training
• Volunteer Management
• Budget Monitoring
• Direct Marketing
• Account Management
• Marketing Research
• Budget Reconciliation
• Advertising
• Internal & External Relations
• Competitive Analysis
• Operating Budgets
• Focus Groups
• Advertising Research
• Marketing
• Supervisory Experience
• Event Planning
• Brand Marketing
• Budgets
• Community Outreach
• Community Development
• Market Research