Dana Kressig

About Dana Kressig

A passionate and innovative Corporate Sales Executive with more than 23 years of…

Experience

1. Corporate Sales Executive

   Green Bay Packers

   Jul 2012 — Present · Green Bay, WI, US

   In this role, I work with a variety of brands across the region and nation to develop and sell customized marketing programs with the Green Bay Packers. I also help lead the Corporate Sponsorship Sales Team on all of the Green Bay Packers\' digital sales initiatives including web, mobile and social media platforms. I work with the Packers Media Group on customized digital content for our platforms, sponsorships and various advertising campaign ideas to provide unique value to our partners and media buyers across the region and nation. I work both independently and with the sales team on selling all digital inventory as well as all other sports marketing inventory and programs we can offer brands. I also focus on digital campaign management by monitoring results and presenting digital analytics to our partners to help show ROI for marketing campaigns. I have an annual revenue objective that I am required to meet and exceed.

Education

• University of Wisconsin-Green Bay

  BA - Organizational Communications

  1999 — 2001

Skills

• Advertising Sales
• Account Management
• Online Advertising
• Integrated Marketing
• Online Marketing
• Salesforce.com
• Social Media
• Leadership
• Selling
• Marketing
• Training
• SEO
• Digital Strategy
• Lead Generation
• Email Marketing
• Sales Operations
• Digital Marketing
• Management
• Cold Calling
• Budgets
• Sales Process
• Advertising
• Sales Training
• Sem
• Sales
• Selling Skills
• Web Marketing
• Marketing Strategy
• Sales Management
• Marketing Communications
• B2b
• Media Planning
• Recruiting
• Digital Media
• Social Networking
• Social Media Marketing
• Sponsorship