Dana Koch

President CEO @Spryberry Creative Strategy

BC, CA

Providing creative development, art direction, design and project management for numerous organizations across Canada, Dana directs a team that consistently provides fresh, innovative designs within the boundaries of either modest or substantial budgets. Projects involve strategic consulting, marketing plans, brand development, and the creation and implementation of digital and print strategies that promote products and strengthen brand.• Project lead responsible for coordinating teams comprised of writers, designers, and programmers.• Application of principled communication strategy in assessing client needs, creating measurable goals, developing strategic direction, and creating content across various media.• Writing and editing of communication materials.• Web and new media strategy and implementation.• Contract negotiation, major client relations, and project budget management.• Creating brand standards and strategically extending brands across programs and media.• Business functions including budgeting, reporting, marketing, forecasting, and business development.• Quality control of all aspects of the creative process including client relations, appropriateness of solution, production specifications, and disaster recovery planning.