Dana Wolfe

About Dana Wolfe

Collaborative marketing strategist with a passion for storytelling and educating audiences throughout the customer journey. During my 20+ year career I have helped drive growth for a range of organizations from enterprise to startup, including Salesforce, Omada Health, Blue Shield of California, and MultiCare.I bring focus to complexity and love solving the challenges that come with building brand awareness, launching products, and enabling sellers. My expertise includes messaging and positioning, crafting global integrated campaigns, and developing executive thought leaders in the health and technology sectors. Simultaneously creative and operational, reflective and outspoken, I have a track record of building high performing teams that inspire customers.I earned a bachelor’s degree in English literature from Santa Clara University and an MBA from the University of San Francisco School of Management. Based in San Francisco, I spend my free time volunteering with Art in Action in public schools and coaching youth soccer. Also, as a proud member of the Coquille Indian Tribe and Eagle Scout, I share my love for the outdoors with Cub Scouts as a den leader.

Experience

1. Senior Director of Product Marketing

   Lantern

   Feb 2025 — Present

   Lead the product marketing team in delivering tailored GTM guidance and experiences for each audience segment. Strategic advisor and voice of the customer for product, commercial, and marketing teams.

Education

• University of San Francisco School of Management

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2014 — 2016

• Bellarmine Preparatory School

  High School Diploma

  1997

• Santa Clara University

  Bachelor’s Degree, English

  1997 — 2001

Skills

• Value Propositions
• Brand Development
• Press Releases
• Web Content
• Customer Engagement
• Public Relations
• Internal Communications
• Media Relations
• Key Message Development
• Customer Segmentation Strategy
• Event Planning
• Strategic Brand Positioning
• Storytelling
• Writing
• Strategic Communications
• Trade Shows
• Positioning
• Event Production
• Program Management
• Brand Management
• Integrated Marketing
• Marketing Strategy
• Strategy
• Messaging
• Advertising
• Copywriting
• Corporate Branding
• Social Media
• Blogging
• Lead Generation
• Competitive Analysis
• Creative Direction
• Content Marketing
• Strategic Planning
• Management
• Product Marketing
• Communications Strategy
• Brand Awareness
• Market Research
• Editing