Dana Joachim
Patient Marketing at Alkermes
- Role
- Patient Marketing at Alkermes
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Dana Joachim
My specialty is building strong patient marketing campaigns and programs based on a…
Experience
Patient Marketing
Jan 2017 — Present · Waltham, MA, US
Addiction brand marketing. Responsible for patient marketing including patient support services. Accountable for the achievement of patient awareness, acquisition, conversion, continuity of care, and adherence goals.
Education
The College of New Jersey
B.S.
Rutgers University–Newark
MBA
Skills
- Product Launch
- Segmentation
- Customer Engagement
- Budget Management
- Analytics
- Business Strategy
- Customer Segmentation Strategy
- Product Development
- Multi-Channel Marketing
- Disease Management
- Tactical Planning
- Direct Marketing
- Brand Management
- Cross-Functional Team Leadership
- Integrated Marketing
- Content Strategy
- Marketing Strategy
- Market Planning
- Product Management
- Strategy
- E-Commerce
- Online Marketing
- Crm
- Advertising
- Health Education
- Demand Generation
- Account Management
- Consumer Healthcare
- Behavioral Health
- Customer Acquisition
- Competitive Analysis
- Customer Experience
- Start-Ups
- Email Marketing
- Wellness
- Content Marketing
- Strategic Planning
- Marketing Communications Planning
- Management
- Product Marketing
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