Danai Woods
Website Manager
- Role
- Website Manager at Black & Veatch
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Danai Woods
I am a forward-thinking digital professional who thrives at the intersection of strategy,…
Experience
Website Manager
Aug 2022 — Present
Oversee the functionality, CMS administration, and performance of the website- Collaborate with the data analysis team on Google Analytics implementation, setting of measurable goals, and ongoing performance reviews- Collaborate with Demand Generation team leads on lead conversion and scoring strategy- Respond to and troubleshoot all website issues- Collaborate with marketing leads on content and user experience strategies including:content organization and hierarchy- Processes for updating, refreshing, and building out new content through the Content ManagementSystem (CMS)- goal setting, lead scoring, and ongoing performance measurement- Conduct content audits to eliminate redundant and/or duplicate information- Develop and manage testing plans to analyze user behavior and identify opportunities to optimize UX- Leverage Google Analytics to provide insight into content performance and recommendations foroptimization- Stay informed of content and UX best practices, trends, and competitor tactics to ensure a best-in-classwebsite experience- Optimize copy and landing pages for search engine marketing- Collaborate with the marketing analytics team on- Regularly monitor and fix broken links.
Education
Alabama Southern Community College
Associate of Science (A.S.), Marketing
2009 — 2011
University of Texas at Tyler
Bachelor of Business Administration (B.B.A.), Marketing
2012 — 2014
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