Dana Harvey
Walt Disney Imagineering Communications Manager | Strategic Senior Marketing Leader | Driving Impact through Storytelling & Engagement | Passionate About Empowering Brands
- Role
- Communications Manager, Walt Disney Imagineering at The Walt Disney Company
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Dana Harvey
I\'m a dynamic marketing and communications leader with over a decade of experience crafting impactful campaigns, building brand engagement, and driving mission-driven initiatives. My expertise lies in developing and executing 360-degree marketing strategies that align with organizational goals, drive brand awareness, and enhance business outcomes. I love managing multi-channel advertising campaigns, collaborating with cross-functional teams and enhancing customer engagement and experiences.Throughout my career, I\'ve led initiatives like Disney\'s \"Reimagine Tomorrow,\" engaging employees and shaping conversations around diversity and inclusion. From developing strategic marketing plans to managing large-scale events and community partnerships, I thrive at the intersection of creativity and strategy.Passionate about advancing social impact, I excel in using digital platforms to tell compelling stories that inspire action and create change. Whether collaborating with cross-functional teams, mentoring emerging talent, or navigating complex challenges, I bring energy, purpose, and innovation to every project I undertake.Let\'s connect to explore how purpose-driven storytelling can empower brands and drive growth!
Experience
Communications Manager, Walt Disney Imagineering
Aug 2023 — Present · Glendale, CA, US
Exec Communications, Media Relations, Creative Development & Industry Relations/Educational Outreach- Lead delivery of external media opportunities and event activations, helping to land over 3.5M impressions for a DX innovation campaign- Design cultural tours and cause marketing campaigns promoting creative development initiatives and DX branded traveling exhibits, blending visual storytelling assets, communications strategies, philanthropic storytelling with measurable business impact.
Education
Michigan State University
BS, Health Services/Allied Health/Health Sciences, General
Wayne State University
Master of Business Administration - MBA, Marketing
Wayne State University
MBA, Marketing
Skills
- Marketing Management
- Marketing Strategy
- Production
- Social Media Marketing
- Promotions
- Advertising
- Sponsorship
- Broadcast
- Social Media
- Marketing Communications
- Online Marketing
- Social Networking
- Online Advertising
- Public Relations
- Digital Media
- Customer Service
- Media Relations
- Integrated Marketing
- Marketing
- Public Speaking
- Entrepreneurship
- Media Planning
- Fundraising
- Management
- Strategic Communications
- Brand Development
- Internal Communications
- Event Planning
- Event Management
- Budgets
- New Business Development
- Newsletters
- Creative Direction
- Market Research
- Digital Marketing
- Direct Mail
- Blogging
- Press Releases
- Market Planning
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