Danae McCullough
Customer Success & Strategy Executive | Account Management | Data-Informed Growth | Customer Retention | Operational Excellence | GTM & Team Leadership
- Role
- Senior Director, Customer Success, Americas at Adform
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Danae McCullough
Passionate about scaling businesses and driving measurable impact, I specialize in transforming Customer Success, Account Management, and Revenue Operations across Media and IT. From high-growth startups to Fortune 500 enterprises, I excel in aligning teams, navigating complex landscapes, and unlocking new revenue opportunities. Revenue Acceleration & Business Transformation: Led multiple comprehensive restructurings of Customer Success organizations, aligning strategic initiatives, resulting in achieving 106% of quota, streamlined workflows, enhanced operational efficiency, and significantly improved client experiences. Enterprise Strategy & P&L Leadership: Managed a $115M portfolio, revamping account management strategies and driving monetization (~$3M incremental) at a Fortune 500 company by delivering tailored success plans and client value realization. Innovation & Client Success: Doubled customer satisfaction (CSAT) scores by building internal partnerships to strengthen collaboration, issue resolution, and delivery of tailored solutions. I thrive at the intersection of strategy, execution, and customer advocacy—continuously driving growth, efficiency, and long-term success.Industry Expertise: Digital Advertising (Video, Display, Search, Audio/Podcasts)| News, Sports & Entertainment IT & Cybersecurity | Managed IT, XDR | Finance, Healthcare, GovernmentCore Specialties: SaaS | MarTech | AdTech | IT & Cybersecurity Customer Lifecycle & Revenue Management Stakeholder Engagement & Strategic Planning Leadership Development & Culture Building Data-Driven ApproachAlways open to collaboration—let’s connect!
Experience
Senior Director, Customer Success, Americas
Oct 2025 — Present · New York, NY, US
I lead Account Management and Solutions Consulting for the Americas at Adform, owning regional post-sale strategy, client growth, and operational excellence across a complex, multi-market portfolio. I am accountable for retention, expansion, and performance, ensuring our enterprise brands and agencies extract full value from Adform’s omnichannel platform.My focus is on building scalable systems, strengthening technical and commercial capabilities within the organization, and aligning cross-functional teams around measurable revenue outcomes. I partner closely with Sales, Product, and Global leadership to translate market feedback into strategic action, drive regional accountability through data visibility, and position the Americas business for long-term, sustainable growth.
Education
Istituto Lorenzo de' Medici
Art and Language
Sacred Heart University
Bachelor of Arts - BA, Art
Harvard University
Master's degree
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