Danae Jarrett

Director of Communications @AutoNation

Fort Lauderdale, FL, US

Build and drive the organizational external/PR communications strategy to support key business objectives- Supervise outside public relations agencies and provide counsel to support AutoNation- Partner with the Vice President of Corporate Communications on building a modern storytelling engine leveraging real-time social listening and quick-turn media and content processes - Establish a vision with measurable goals by increasing brand awareness and driving a high-performing, streamlined product - Proactively provide counsel to launch results-driven strategic plans for branding and share of voice - Lead and implement crisis/issues management planning and process. Provide issues management counsel to corporate and field leadership - Build positive working relationships with national, regional, local, and trade media. Support leaders and other spokespeople with messaging and media training - Lead a team of communication, social media, and design professionals - Develop and mentor external communications team members - Promoted to Director of Communications at AutoNation in July 2023 - Create a variety of well-written communications materials, including executive thought leadership/speeches, statements, press releases, and content for LinkedIn, website, social media platforms, and PR, with a keen eye for detail, accuracy, and clarity

University of California, Davis

Bachelor of Arts (B.A.), Major: Communication; Minor: Women & Gender Studies; Study Abroad: Italy, 3.9 GPA

Nova Southeastern University - H. Wayne Huizenga School Of Business And Entrepreneurship

Master of Business Administration - MBA, Marketing