Danae Andrews
Media & Marketing | Growth Driver
- Role
- Director Investment Poc Digital at Havas Media Network
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Danae Andrews
Experienced professional skilled at strategic media planning, interpreting consumer trends and marketing strategy. Effective at building client & vendor relationships and optimizing campaigns for successful return on investment. Strong oral & written communication and active volunteer in community outreach programsAchievements• Led many brand launch campaigns achieving a favorable return on investment (average of 14%)• Gained new business wins and drove organic client growth ($3MM+ incremental revenue in 1 year)• Exceeded client savings goals for media contract negotiations by 8%+(two consecutive years)• Optimized digital campaigns and consistently outpaced industry benchmarks by 4- 6% on avg.• Recruited superior talent, mentoring & increasing agency employee retention rate by 12%Areas of ExpertiseStrategic Media Planning Marketing & Branding Project ManagementVolunteer Fund Raising/Events Conference Sponsorship Consumer Trends & Research Contract Negotiations Leadership/Management Relationship BuildingBudgeting & Forecasting Board of Directors Relations New Business/Organic G••••••••@gmail.com
Experience
Director Investment Poc Digital
Aug 2017 — Present · New York, NY, US
involved in day to day management and negotiation for a range of pharmaceutical brands.build plans to deliver first to market opportunities, generate savings for my clients business and strive to deliver strong performance results. Track engagement results for programs and optimize as needed to yield strong results for the brand.
Education
Skidmore College
Bachelor of Science (B.S.)/Minor Art History
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