Dana H.

Consumer and Market Insights @ Procter & Gamble

Role
Senior Manager, North America Consumer and Market Insights Leader at Procter & Gamble
Location
Boston, MA, US
LinkedIn followers
500 followers

About Dana H.

I’m a US‑based, decision‑focused analytics and insights leader originally from Hong Kong, with ~10 years of experience translating complex data into clear growth choices. I began my career in commercial banking and retail planning at M&T Bank, where I built a strong foundation in financial discipline, forecasting, and customer decision‑making. I later pivoted to Procter & Gamble, first in HR and talent analytics and now in North America Grooming analytics and insights, where I lead end‑to‑end consumer and shopper learning to inform innovation, communication, and go‑to‑market strategy for Women’s Shave Care across brands and retailers.Across roles and industries, my through‑line is consistent: I frame the problem, design the learning plan, synthesize insights across sources, and translate them into actions that multifunctional teams can execute. I’m deeply consumer‑centric, growth‑oriented, and energized by understanding human behavior to unlock meaningful business impact.

Experience

  1. Senior Manager, North America Consumer and Market Insights Leader

    Procter & Gamble

    Jul 2024 — Present · Boston, MA, US

    Lead integrated analytics and consumer insights to drive North America Women’s Shave Care strategy, shaping product design, claims architecture, pricing, and go‑to‑market execution across brands (Gillette Venus, Native, Joy) and retailers.• Own end‑to‑end learning by synthesizing qualitative consumer interviews with quantitative purchase and market data to identify growth drivers and prioritize opportunities.

Education

  • Chinese International School | 漢基國際學校

    International Baccalaureate Diploma Programme

    2012

  • Smith College

    Bachelor of Arts (B.A.), Psychology

    2012 — 2016

Skills

  • Tableau
  • Microsoft Office
  • Microsoft Sql Server
  • Research
  • Microsoft Excel
  • Interviewing
  • Statistical Data Analysis
  • Data Visualization
  • Sas Programming
  • Corporate Recruiting
  • College Recruiting
  • Data Analysis

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Dana H. — Senior Manager, North America Consumer and Market Insights Leader at Procter & Gamble in Boston, MA, US | Unifers