Dana Campagna Lanham

About Dana Campagna Lanham

Accomplished marketing executive dedicated to products that elevate lives and enhance experiences across commercial and consumer sectors—from technology and tools to home entertainment. Expert at translating data-driven insights into market expansion across B2B and B2C channels, partnering with enterprise sales, distributors, mass retail, and DTC to bridge the gap between strategic vision and operational excellence.Dynamic and strategic leader with category captains including Hasbro, Mattel, SharkNinja, and Greenworks—alongside scaling mid-market and Private Equity-backed portfolio companies for acquisition—provides a proven blueprint for transforming underperforming units and spearheading greenfield market opportunities and development. Through Fun2Market Executive Advisors, partners with CEOs and Boards to reposition marketing from a service to a powerful strategic engine that accelerates revenue through resonant messaging and customer-centricity.A champion of intentional macro-management, focused on building high-performing teams through trust-based autonomy and radical honesty. This leadership approach ensures that strategic marketing drives both professional advancement and commercial momentum, while maintaining a steadfast commitment to advocacy—ensuring women are seen, heard, and empowered to secure their rightful place at the table.

Experience

1. CMO Partner Executive Advisor

   Fun2market Executive Advisors

   Jan 2021 — Present

   Fun2Market advises executives on marketing strategy, product management, brand development, and digital transformation, driving sustained growth and category leadership, consistently delivering double-digit gains in share and revenue for CEOs and investors across companies of various scopes and sizes with focus on the female decision maker for health, home and family entertainment. A creative leader with a strong corporate marketing foundation and an entrepreneurial, customer-first mindset, identifies and unlocks opportunities to enhance experiences through engaging content, earned and paid media, precision segmentation and optimized channel strategies.Past Clients: Lowe\'s, Atrium Health, Compass Group, Walmart, Super Impulse, Play Power, Jazwares (Zag Toys), Spin Master, Bargain Hunt Stores, Milestone Sports, PediFix, Swim Ways, USA Opololy (The Ops) US Playing Card, Hoyle, BriarPatch Toys, Dulcop Bubbles, Fisher Price, Morrison Healthcare, Duzy Video Technology. Categories: Toys, Games, Electronics, Small Appliances, Health, Outdoor, Home Improvement, Home Furnishings, Retail, Food & Beverage, Tech.

Education

• Western New England University

  Master of Business Administration (MBA), Marketing, Finance

• University of Massachusetts Amherst

  Bachelor of Business Administration - BBA, Marketing, Product Management

• Western New England University

  MBA, Marketing & Finance

• Elon University

  Presidential Scholar, Athletic Scholarship, Pre-Law Studies

• University of Massachusetts Amherst

  BBA, Marketing, Product Management

Skills

• Brand Development
• Marketing Strategy
• Integrated Marketing
• Product Development
• Brand Management
• Strategy
• Strategic Planning
• Toys
• Marketing
• Creative Direction
• Customer Insight
• Marketing Communications
• Leadership
• New Media
• Advertising
• Management
• Copywriting
• Product Marketing
• Consumer Products
• Start-Ups
• Marketing Management
• Marketing Research
• Market Analysis
• Retail
• Product Management
• Public Relations
• Strategic Communications
• Packaging
• Strategic Partnerships
• Sales
• Market Planning
• Social Media Marketing
• Merchandising
• B2b
• Competitive Analysis
• Cross-Functional Team Leadership
• New Business Development
• Product Launch
• Market Research
• Multi-Channel Marketing