Dana Burland
Brand Strategy Manager @BISSELL Homecare, Inc.
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WORK HISTORY
Brand Strategy Manager @BISSELL Homecare, Inc.
Grand Rapids, MI, US
Lead global go-to-market strategy and cross-channel activation for focus categories (stick vacuums & portable deep cleaners). I connect consumer and cultural insights to business goals, shaping differentiated product stories and integrated programs that drive growth across the shopper journey.
EDUCATION
Grand Valley State University
B.A., Journalism, Hospitality and Tourism Management
Miami University
Mini MBA
ABOUT DANA BURLAND
Always advocating for the user by deep diving into research and surfacing clear, motivating paths toward A+ user experiences. I excel at building/leading teams and bringing people together to execute on common action oriented goals. I\'m a trained UX professional with a passion for unpacking complex problems and finding cost effective and iterative solutions which fit in a holistic user journey.
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