Dana Blick

About Dana Blick

Focused and dedicated Marketing and Brand Strategist offering 15+ years of progressive experience in brand management, digital marketing and team leadership. Ability to deliver profitable solutions that drive sales, attract and maintain clients and build a stable corporate brand. Special talent for enhancing product marketability and delivering consistent and effective consumer-facing messaging. Adept at product development, change management, and efficiency in budget management, resulting in a consistent record of building strong brands with proven financial results. Continuously meets and exceeds project benchmarks, ensuring on-time and within budget deliverables. Excellent communicator able to leverage business and financial acumen, communicating initiatives and reports to internal and external stakeholders, including executive management. Core competencies include: • Strategic Planning • Digital & Social Media Marketing • Brand Management • Product Development & Launch Execution • Consumer Insights & Research • Competitive Analysis • Differentiation Strategy • Sales Forecasting • Team Building & Leadership • Product Lifecycle Management • Process Improvement • Retail & Direct Sales Channel Experience

Experience

1. Senior Business Consultant, Customer Experience Strategy

   Southwest Airlines

   Jun 2019 — Present · Dallas-Fort Worth, TX, US

   Responsible for the customer experience strategy and future state vision for each owned journey, including aircraft interiors, WIFI and entertainment, and food and beverage- Manage budgets, offering selection, annual strategy, and long-term vision- Identify gaps in the journey, find creative solutions, and build cross-functional work plans in order to achieve performance improvements- Leverage competitive knowledge to ensure Southwest stays competitive in providing the experiences that matter most to customers- Serve as a trusted resource to assist leadership, employees and other departments in understanding the customer experience, drive current initiatives, and design methodology for project/initiative delivery

Education

• Dallas Baptist University

  Master of Business Administration (M.B.A.)

  2007 — 2010

• Kansas State University

  Bachelor of Science in Business Administration (BBA)

  1997 — 2001

• Southern Methodist University

  Digital Marketing Certification

  2017 — 2017

Skills

• Multi-Channel Marketing
• Personal Care
• Customer Insight
• Marketing Management
• Market Analysis
• Marketing
• Trade Shows
• Market Planning
• Product Launch
• Brand Development
• Project Management
• Marketing Communications
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Consumer Products
• Management
• Retail
• Business Analytics
• Social Media Marketing
• Strategic Planning
• Fragrance
• Strategy
• Leadership
• Advertising
• Product Development
• Competitive Analysis