Dana Baedke

About Dana Baedke

I recently told a client I was officially repositioning as a Fractional CMO—a role I’ve effectively been filling for years. The response?\"[Parent Company] could use a lot of your fractions!\" At RUNMARK, we partner with industrial, manufacturing, and high-tech leaders who know that marketing strategy only works with the engine to run it.THE PROBLEM: Many manufacturers have incredible engineering but disconnected marketing. We often see teams stuck in a \"bottom-up\" approach—focusing endlessly on technical specs, dreaded acronyms, and datasheets.Worse, they often assume the audience already knows \"what it is,\" so they skip the basics entirely. They market to the insiders they already know, while new prospects—searching for a solution—can\'t even find them.THE SOLUTION: PLAN → BUILD → RUN: We don’t just deliver a blueprint and walk away. RUNMARK serves as your Fractional CMO and Execution Team. We bring a \"Strategy to Execution\" model that ensures the work actually gets done.PLAN: We diagnose the \"Why\" and build a marketing strategy that supports your specific sales objectives.BUILD: Our team constructs the infrastructure—messaging, website, automations, sales collateral, and more.RUN: We stick around to lead the execution, acting as a seamless extension of your team to ensure the machine produces results.WHO WE ARE: We are not career consultants; we are career operators.RUNMARK’s DNA is rooted in the industrial trenches. Founded on 30+ years of experience — including a decade managing marketing for SMT capital equipment — we understand the difference between reflow and wave soldering, speak oil and gas, and know how to market to engineers.We’ve spent nearly 20 years acting as the \"Marketing Department\" for dozens of industrial and high tech firms. We bridge the gap between complex technical capabilities and clear market value.WHO WE WORK WITH: We work best with CEOs and executive leadership of B2B Industrial/Tech firms ($20M -$100M) who need a trusted partner to take the marketing reins completely.Let\'s get your marketing work done.

Experience

1. Marketing Consultant

   Matcor, Inc

   Nov 2013 — Present · Chalfont, PA, US

   My company serves as the outsourced marketing communications department for MATCOR, handling all web and marketing material development, search engine optimization (SEO) and pay-per-click advertising, trade show management, public relations and social media.

Education

• W. P. Carey School of Business – Arizona State University

  Bachelor of Science, Business

  1983 — 1987

Skills

• Logo Design
• Advertising
• Website Development
• Direct Mail
• Copywriting
• Print Production
• Direct Marketing
• Small Business
• Integrated Marketing
• Social Networking
• Social Media Marketing
• Apparel Graphics
• Creative Development
• Brand Development
• Online Marketing
• Embroidery
• Large Format Graphics
• Html
• Social Media
• Marketing Communications Planning
• Promotions
• Drupal
• Newsletters
• Web Development
• SEO
• Trade Shows
• Web Content Management
• Graphic Design
• Adobe Creative Suite
• Marketing Management
• Email Marketing
• Creative Direction
• Crm Software
• Marketing Communications
• Illustrator
• Microsoft Crm
• Fundraising
• Promotional Products
• Marketing Strategy
• Indesign