Dana Wynkoop
Advertising Account Manager @Los Angeles Business Journal
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WORK HISTORY
Advertising Account Manager @Los Angeles Business Journal
Los Angeles, CA, US
Prospected and secured new advertisers through customized proposals tailored to meet the unique needs of each client.• Collaborated with nonprofit organizations to craft tailored sponsorship opportunities and advertising packages that support their missions.• Developed compelling appeals attracting diverse businesses, leveraging innovative marketing strategies to drive results.• Represented the publication at industry events, networking with business leaders and identifying lucrative opportunities for sponsorships and partnerships.• Cultivated strong relationships with advertisers, including C-suite executives, ensuring continued collaboration and client satisfaction.• Achieved 112% over revenue goal from new clients within the first two months of employment.
EDUCATION
Santa Monica City Community College
Associate's degree, Liberal Arts and Sciences/Liberal Studies
UCLA
Certificate, Fund Raising Specializing in Institutional Development, Liberal Arts
American College
Insurance
UCLA Extension
Nonprofit Fundraising
ABOUT DANA WYNKOOP
Outcome-driven fundraiser and relationship manager with over ten years of experience in nonprofit fundraising, donor cultivation, and multi-channel outreach strategies. Adept at managing complex campaigns, volunteer programs, and stewardship processes to achieve financial and mission goals. Proven success in driving revenue growth, securing major gifts, and fostering deep community engagement through strategic planning and communications. Expertise in grant writing, pipeline management, and event planning, leveraging a consultative approach to build long-lasting p••••••••@gmail.com - 31••••••62Sponsorship: Created a custom proposal outlining the deliverables, supporting mutual partnerships, and increasing new sponsorship opportunities by over 70%.Individual Giving: Identified and cultivated potential donors and met with constituents, outlining the benefits and opportunities of supporting the organization\'s vision and mission. Grant Writing – Through connecting with government officials, I successfully secured grants through the city of Los Angeles. Sales - Consultative sales, founded on relationship building and detailed needs analysis/solutions, culminating in record sales that exceed quota and goals. Membership - B2B solicitations, acquiring 3 to 5 new memberships weekly. Developed customized proposals for chamber members and created customized e-mail solicitations. Communications - Wrote scripts/appeals for impactful solicitations. Database Management: I created protocols, queries, a mail-merged list, and gift reports; entered donor information; and processed gifts and acknowledgments.Research - Investigation of prospects, donors, foundations, and corporations through internet web-quire searches.Volunteer Recruitment and Coordination - Ran member relations committees supporting incoming membership and events. Special Events - Event planning managed all logistics, including securing and confirming venues, soliciting and negotiating bids with vendors to ensure budget alignment for services and items, securing sponsors, and engaging participants. Community Outreach: I met with businesses to garner public support for the Wallis Annenberg Center for the Performing Arts project. Marketing: Solicitations that utilize presentations, appeals, social media, direct mail, and events to create a pipeline of sales and referrals.
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