Dana Wood

About Dana Wood

As a Senior Merchant and Product Development Manager at DICK’S Sporting Goods, I’ve had the opportunity to lead with both creativity and strategy, developing women’s athletic apparel that not only performs but connects with today’s active consumer.With a strong foundation in product strategy, brand growth, and cross-functional leadership, I’m skilled at balancing market trends with business objectives to create compelling, athlete-first assortments. I’m passionate about identifying white space opportunities and bringing innovative product ideas to life, from concept to floor.What drives me most is the opportunity to grow strong, purpose-led brands and guide teams toward a shared vision. I’m energized by collaboration, challenged by the pace of retail, and committed to continually learning and evolving as a leader.Looking ahead, my goal is to continue expanding my impact by leading high-performing teams and driving product strategies that inspire customers, empower people, and deliver meaningful results.

Experience

1. Senior Merchant & Manager Product Development - Women s Athletic Apparel

   DICK'S Sporting Goods

   Aug 2023 — Present

Education

• Kent State University

  Bachelor of Science (B.S.), Fashion Merchandising/ International Business

  2009 — 2012

• Robert Morris University

  Master of Business Administration (M.B.A.)

  2013 — 2017

Skills

• Sales
• Merchandising
• Trend Analysis
• Apparel
• Styling
• Retail Buying
• Fashion