Dana Williams
SVP, Marketing Strategist at Regions Bank
- Role
- Marketing Strategist at Regions Bank
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Dana Williams
Dana N. Williams is a Marketing Strategist for Consumer Lending and Diversity, Equity and…
Experience
Marketing Strategist
Mar 2013 — Present · Birmingham, AL, US
Develop strategy for Consumer Lending and multicultural corporate marketing campaigns with agoal of continuous improvement and optimization- Develop and execute marketing campaigns designed to acquire consumer lending accounts and various types of loans- Partner with internal and external partners to execute marketing campaigns in a timely and relevant manner- Assist with marketing presentations, strategy, critical thinking and strategic planning efforts for marketing campaigns- Develop and implement internal and external brand guidelines and specifications- Manage integration and collaboration for development of omni channel campaigns that generate increased revenue, awareness and booked loans- Manage schedules and budgets for direct marketing campaigns- Review, route and edit marketing materials for brand, legal and compliance accuracy - Participate in weekly status and strategic planning sessions- Review campaign results and analyze to inform strategic direction for future campaigns
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