Dana Watkins

About Dana Watkins

You\'ve been in business for years. Your work speaks for itself. But when potential customers land on your website, they\'re met with broken links, outdated design, generic copy, and zero mobile optimization. They leave. And you never even knew they were there.Here\'s what I realized after years of working in web design: most established businesses don\'t have bad websites because they don\'t care. They have bad websites because the system is broken.Agencies charge upfront and take six months+ to deliver. Freelancers disappear after launch or charge hourly for every small update. DIY platforms promise simplicity but deliver hours of frustration and template limitations.Meanwhile, you\'re trying to run your actual business.That\'s why I built Snaply Sites differently.→ No upfront costs – subscription-based pricing that works with your budget→ 2-3 week delivery – not months of waiting→ Ongoing partnership – monthly updates included with dedicated support→ Professional results – custom design built for your specific business→ We don\'t disappear – you\'ll always have a real person who answersWho I work with:Established businesses – construction companies, therapy practices, wellness centers, professional services – who have been operating successfully but need their website to finally reflect the quality of their work. You have the budget for professional design, you understand the value, and you\'re tired of DIY platforms or unreliable freelancers.Working at agencies, I saw firsthand how small businesses were turned away because they couldn\'t afford the website. I watched business owners struggle with DIY platforms, spending hours trying to make updates that should take minutes.I kept thinking: there has to be a better way.So I built one. A subscription model that gives you agency-quality design without the agency headaches. Professional results without the freelancer disappearing act.Today, I balance running Snaply Sites with my role as Program Manager at the Boyd Innovation Center, where I support Columbia\'s entrepreneurial community. Both roles fuel each other – I understand what business owners need because I work with them every day.Ready to finally get the website your business deserves?Let\'s talk about your current site and how we can transform it into something you\'re proud to share. No sales pressure – just an honest conversation about whether we\'re the right fit.Schedule a discovery call: snaplysites.com/get-startedLearn more: snaplysites.com

Experience

1. Founder

   Snaply Sites

   Jan 2024 — Present

   After watching countless business owners get turned away from agencies or struggle with unreliable freelancers, I founded Snaply Sites with a clear mission: make professional web design accessible to established small businesses.The problem I saw working in traditional agencies, I\'d answer calls from business owners who needed websites – construction companies, therapy practices, family businesses operating for decades. When I told them our prices started at the conversation usually ended there. These weren\'t startups without revenue. They were successful businesses who simply couldn\'t justify the massive upfront investment and 3-6 month timelines agencies demanded.Meanwhile, the freelancers they\'d hire would disappear after launch. DIY platforms promised simplicity but delivered hours of frustration and template limitations. There had to be a better solution.What makes Snaply Sites different:→ Subscription-based model - no upfront costs, cancel anytime→ Fast delivery - 2-3 weeks, not months→ True partnership - monthly updates included, dedicated support→ Professional quality - custom design, not limited templates→ Complete redesign every 36 months - keeps sites fresh and modernWho we serve:Established businesses with outdated websites who need professional representation online (construction companies, therapy practices, wellness centers, professional services, and more!). They have the budget for quality design, they understand the value of professional presence, and they\'re tired of platforms and freelancers who don\'t deliver.I’m building a web design partnership model that actually works for small businesses. Not just websites, ongoing relationships where I\'m an extension of their team, handling updates and keeping their online presence professional without the hassle of traditional agencies or the inconsistency of freelancers.

Education

• Virginia Commonwealth University

  Bachelor of Science (B.S.)

• George Mason University

  Master of Education (M.Ed.)