Dana Wade

About Dana Wade

Experienced creative marketing executive with multi-channel and digital strategy expertise; C-Level consulting experience.

Experience

1. Consultant, Global Data Strategy

   Red Fuse Communications

   Sep 2016 — Present · New York, NY, US

   Red Fuse -WPP Agency (Colgate Global Ad Agency): Operating as the head, global data strategy. Leading RF efforts toward becoming more data driven. Partnering with CEO, and media colleagues to execute data driven marketing for Colgate Palmolive globally.Leading efforts with Colgate global and North American clients to develop the company’s best practice execution around the world.Identified proof of concept marketing efforts for Optic White and Colgate Sensitive to test DDM effort and measure results.Collaborating with Colgate to develop and leverage 1st party data analysis through DMP partner to develop consumer segmentation POV.Partnering with 3rd party data providers to set strategy for data driven digital plan media execution.Developed agency vision and process for identifying test market criteria, aligning execution partners etc.

Education

• University of Oregon

  Bachelor of Science (B.S.), Journalism

• University of Oregon

  Bachelor’s Degree, Journalism

Skills

• Direct Marketing
• Digital Strategy
• Strategy
• Business Analysis
• Leadership
• Change Management
• P&L Management
• Marketing Communications
• Integrated Marketing
• Management Consulting
• Brand Positioning Strategies
• Brand Development
• Digital Marketing
• Team Management
• Marketing Strategy