Dana Smaha

Senior Director of Sales @Live Nation Entertainment

Responsible for the VIP Premium Seating Sales Program at the Oak Mountain Amphitheatre-Pelham, AL, FirstBank Amphitheater-Franklin, TN and Ascend Amphitheater-Nashville, TN. • Generated over $6.5 million in revenue over the last 5 years. •Craft creative sales presentations and schedule appointments with senior level management to pitch client entertainment opportunities. • Manage and create a marketing campaign each year including radio, email, social media, SMS, online video, referral program, client retention and print marketing. • Participate in the hiring process to include interviewing for Sales Coordinators, interns and seasonal staff. • Strong focus on maintaining relationships with over 200 corporations/clients annually while also working on the generation of new business. • Oversee and coordinate all events for VIP clients averaging 500 guests per event • Manage sales program financials and legal documentation including budgeting, billing, invoicing and facilitating contracts. • Achieved sales goals each year of employment • Acquired 3 promotions during tenure. • Renewal rate of clients surpassed 85% each year.