Dana Sam
VP, Marketing at Fred\'s Inc.
- Role
- VP, Marketing at Fred\'s Inc
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Dana Sam
Brand marketing leader with 13 years of demonstrated accomplishment whose ambidextrous…
Experience
VP, Marketing
Mar 2016 — Present · US
Spearheaded the critical transition from traditional media to mixed media, creating customer engagement through dynamic content across all channels Developed branding initiatives, implementing standards and shifting the company into a new era reflecting the changing structure, product mix, and marketing concepts Manages an evolving budget by seeking cost efficiencies for the overall marketing strategy, serving as the key representative and negotiator in media purchasing and partnership development Partnered cross-functionally with merchandising, supply chain, and operations to drive progressive marketing campaigns and inspire innovation across the teams
Education
University of Nebraska at Omaha
Bachelor of Science - BS, Emphasis on PR/Advertising
2004 — 2009
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