Dana Sam

VP, Marketing at Fred\'s Inc.

Role
VP, Marketing at Fred\'s Inc
Location
Bend, OR, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Dana Sam

Brand marketing leader with 13 years of demonstrated accomplishment whose ambidextrous…

Experience

  1. VP, Marketing

    Fred\'s Inc

    Mar 2016 — Present · US

    Spearheaded the critical transition from traditional media to mixed media, creating customer engagement through dynamic content across all channels Developed branding initiatives, implementing standards and shifting the company into a new era reflecting the changing structure, product mix, and marketing concepts Manages an evolving budget by seeking cost efficiencies for the overall marketing strategy, serving as the key representative and negotiator in media purchasing and partnership development Partnered cross-functionally with merchandising, supply chain, and operations to drive progressive marketing campaigns and inspire innovation across the teams

Education

  • University of Nebraska at Omaha

    Bachelor of Science - BS, Emphasis on PR/Advertising

    2004 — 2009

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Dana Sam — VP, Marketing at Fred\'s Inc in Bend, OR, US | Unifers