Dana Sabato

Social Media Manager @Dello Russo Laser Vision

NJ, US

Strategy Development & Execution: Create and implement a comprehensive social media strategy that aligns with Dello Russo Laser Vision’s brand goals and objectives.• Content Creation & Curation: Develop high-quality and engaging content for all social media platforms, including photos, videos, graphics, and written copy.• Community Engagement: Actively manage all social media channels, responding to comments, messages, and inquiries in a timely and professional manner. Foster positive relationships with followers and potential patients.• Brand Consistency: Maintain a consistent tone and voice across all platforms that reflects the Dello Russo Laser Vision brand, ensuring it aligns with the company’s values and messaging.• Campaign Management: Plan and execute social media campaigns to promote services, patient testimonials, industry news, and seasonal promotions.• Analytics & Reporting: Use analytics tools to track performance, measure engagement, and evaluate the effectiveness of campaigns. Provide detailed reports on metrics such as reach, engagement, and conversion rates, and optimize strategies based on data.• Trend Monitoring: Stay up-to-date with social media trends, industry developments, and competitor activities. Use this knowledge to keep the brand’s social presence fresh and relevant.• Collaborative Content Planning: Work closely with the marketing team, graphic designers, and other departments to ensure that social media content supports overall marketing initiatives.• Patient Testimonials & Success Stories: Curate and share patient success stories, testimonials, and before/after visuals to build trust and credibility for the brand.• Paid Social Media Advertising: Plan, execute, and monitor paid advertising campaigns on social media platforms, targeting potential patients and increasing brand visibility.

Monmouth University

Bachelor of Arts - BA, Communication and Media Studies