Dana Moore

Experience

1. Service Design Experience Strategist

   Cox Communications

   Mar 2010 — Present · Atlanta, GA, US

   Influence strategic, customer-centric capabilities to prioritize product and process decisions, guide strategy and create a shared understanding of experience across multiple customer journeys. Create a customer centric mindset using data and insights from both internal and external sources to inform the customer strategy and create a deep understanding of customer needs and behaviors.Develop experience design methods, processes and approach, design, requirements management, contextual and responsive design. Infuse the corporate culture with a customer first, design thinking mindset. Serve as an integrator and inspirational thought leader to bring design perspective and best practices for sharing with internal teams and socialize across the organization to learn and partner.

Education

• Winona State University

  B.S., Marketing & Business Admin.

  1984 — 1986

• Bemidji State University

  Associate of Arts (AA), Marketing

  1982 — 1984

Skills

• Email Marketing
• Marketing
• Market Planning
• Brand Development
• Segmentation
• Web Marketing
• Online Marketing
• Marketing Communications
• Mobile Marketing
• Web Analytics
• Integrated Marketing
• User Experience
• Product Marketing
• Sales Presentations
• Direct Marketing
• Social Media Marketing
• Campaigns
• Product Management
• Analytics
• Strategy
• Digital Strategy
• Digital Marketing
• Start-Ups