Dana Lenzoni

Assoc. Director US Media HCP & EHR Channel Lead

Role: Associate Director, Us Media Oncology Hcp & Ehr Channel Lead at Merck
Location: Wayne, PA, US
LinkedIn followers: 500 followers

About Dana Lenzoni

As Associate Director, US Media Oncology HCP & EHR Channel Lead at Merck, I lead strategic media initiatives to enhance engagement with healthcare professionals in alignment with the company\'s business priorities. My role involves developing and executing targeted omnichannel media strategies across multiple platforms including EHR platforms, Conferences, and SMS while ensuring adherence to operational best practices through media agency governance. Media channel expansion, media partner expansion and fostering innovative media strategies for Merck. With over 10 years of experience in oncology customer engagement and a focus on integrated and omnichannel marketing and media, I bring expertise in social media marketing and innovative communication strategies to drive impactful campaigns based on product lifecycle. Committed to innovation and collaboration, I aim to empower teams to deliver meaningful healthcare communication solutions that prioritize patient outcomes.

Experience

Associate Director, Us Media Oncology Hcp & Ehr Channel Lead
Merck
Jun 2025 — Present
Spearhead the media channel strategy for Oncology HCP, aligning initiatives with Merck\'s business priorities. • Act as a Channel Expert in all HCP media channels including EHR, Conferences/Congresses, and SMS Messaging, enhancing engagement strategies. • Oversee media agency governance, fostering strong relationships and ensuring adherence to operational best practices.

Education

University of Delaware
BA, English
1986 — 1990

Skills

Consulting
Interactive Marketing
Account Management
Online Advertising
Integrated Marketing
Online Marketing
Copywriting
Social Media
Creative Strategy
Leadership
Creative Direction
Marketing
New Business Development
Digital Strategy
Market Research
Lead Generation
Email Marketing
Business Development
Digital Marketing
Management
Direct Mail
Advertising
Mobile Marketing
Marketing Management
Product Launch
Strategic Planning
Brand Management
Cross-Functional Team Leadership
Brand Development
Marketing Strategy
Project Management
Marketing Communications
Direct Marketing
Strategy
Digital Media
Sales
Social Media Marketing

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