Dana Crane
Social Media & Digital Strategy Director | Executive Social Programs, Analytics & Reputation Management | Finance • Fintech • Pharma | Ex-Publicis Groupe, Webster Bank, LPL Financial
- Role
- Director of Social Media Strategy at Publicis Groupe
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Dana Crane
Bridging creativity and compliance to build social strategies that drive trust…
Experience
Director of Social Media Strategy
Apr 2024 — Present · New York, NY, US
Client: Pfizer Vaccine Portfolio: Comirnaty, Abrysvo, Penbraya, PrevnarServed as a subject matter expert on digital trends and customer engagement. Developed engagement strategies, improved customer experience, and optimized content. Lead social and influencer strategy across Pfizer’s vaccine brands, reaching millions through compliant, science-based storytelling.Built executive workshops and playbooks that improved cross-brand engagement by 22% and accelerated campaign approvals by 30%.Designed data-driven social listening frameworks (NetBase Quid, Sprinklr) delivering actionable insights for portfolio strategy.Partnered with media, creative, and analytics teams to optimize paid + organic campaigns across TikTok, LinkedIn, Facebook, and Reddit.Delivered advanced reporting dashboards that influenced budget allocation and improved campaign ROI by 18%.
Education
University of Maryland
BA, Communications, American History
2004 — 2008
Iona University
Master's degree, Public Relations, Advertising, and Applied Communication
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