Dana Jordan

About Dana Jordan

I’m a relentlessly curious, entrepreneurial and relationship-oriented leader who focuses on what’s next and makes change feel exciting. I pair optimism and openness with deep pragmatism and realism. I work as an advisor, strategist, creator, coach, and teacher. 15+ years of experience in product, service, digital experience, marketing and brand innovation, as well as systems design and business transformation. I am at my best when helping companies navigate big transitions caused by shifts in customer behavior and technology. My strength is helping organizations see around corners and explore possibilities they didn\'t know existed by leveraging or extending their unique assets and distinctive beliefs in new ways.Currently focused on identifying critical, distinctive business assets and building differentiation into product and service experiences to increase adoption, engagement and retention - and create competitive advantage in highly competitive markets.

Experience

1. Executive Director, Experience and Innovation Strategy

   Landor

   Feb 2024 — Present · New York, NY, US

   I lead brand experience and innovation strategy for the Americas while supporting Landor’s global digital transformation and adoption of AI and other emergent technologies. I\'m a connector of people and ideas, team therapist and client whisperer. Recently I\'ve been supporting a combination of strategy, design, growth and technology. I consult with CXOs and CMOs on the role of technology in fueling and connecting their brand experience systems, and with CTOs and CPOs in aligning product strategy and design to business and brand strategy. I build connections within WPP and across external partners to build best-in-class solutions for clients. And I work with our internal teams to externalize tacit knowledge in order to break down siloes, bring together the best of our thinking, and build workflows and agentic AI solutions that codify and scale our expertise.I have no idea how to explain this to my mom.

Education

• Boston College

  BA, Social History

  2005 — 2008

Skills

• Digital Marketing
• Email Marketing
• User Experience
• Content Strategy
• Marketing Strategy
• Usability
• Interaction Design
• Design Strategy
• Strategy
• Management
• B2b Marketing
• Usability Testing
• Copywriting
• Web Design
• Project Management
• Social Media
• Market Research
• Information Architecture
• Marketing
• Customer Engagement
• Customer Experience
• Saas
• Lead Generation