Dana Inzaina

Marketing Manager @Cavu International

Richmond, VA, US

Plan and execute a marketing strategy for the organization and for new and existing products or services• Oversee the implementation of the marketing strategy• Develop a brand strategy• Set and administer an annual marketing budget• Create and manage a calendar of events such as webinars, conferences and thought leadership contributions• Guide the day-to-day activities of the marketing team and marketing manager• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary• Provide tools and materials to enable the sales team to function effectively• Manage and refine the organization’s social media presence• Manage and measure marketing campaign costs• Report on the effectiveness of marketing campaigns using pre-determined KPIs• Utilize data for marketing campaigns, interrogating the organization’s databases and external data• Identify new business opportunities• Conduct market research studies

Virginia Commonwealth University - School of Business

Bachelor of Science, Marketing