Dana Gordon
Event Marketing & Strategic Experience Leader | 15+ Years Delivering High-Impact Conferences, Tradeshows, and Brand Activations | Driving Engagement, Pipeline & ROI
- Role
- Founder & Creative Director at Prop Culture
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Dana Gordon
I’m a strategic event marketing leader with 15+ years of experience producing high-impact experiences for Fortune 500 companies, global brands, and high-growth startups. From flagship conferences with attendees to intimate executive summits, I create events that inspire, engage, and convert. My expertise spans end-to-end event management, budget ownership, vendor management, sponsorships, CVENT, Salesforce, and integrated campaign planning — always with a focus on measurable business outcomes. I partner seamlessly across Sales, Marketing, Customer Success, and Operations to deliver events that elevate brand visibility, accelerate pipeline, and leave a lasting impression. Known for balancing strategic vision with flawless execution, I bring creativity, precision, and a data-driven mindset to every project. I thrive in fast-paced, collaborative environments where innovation meets accountability — and where exceptional experiences are the standard. Specialties: Event Management| Tradeshows | Incentive Trips | Conferences | Executive Engagement | Sponsorships | Budget Oversight | Cross-Functional Collaboration | Salesforce | CVENT | ROI Analysis | Integrated Campaigns
Experience
Founder & Creative Director
Nov 2018 — Present · Atlanta, GA
Lead a culture-driven prop and event marketing company, producing large-scale trade shows, branded activations, and pop-up events nationwide. Oversee event strategy, budgets, vendor management, sponsorships, and marketing campaigns.*Lead annual Photo Booth Expo exhibit (10K+ attendees) from design to execution.*Plan branded pop-ups with sponsorships, location scouting, and social media integration.*Manage CVENT sites, registration, branded collateral, and giveaways.*Boosted online sales by 45% through SEO and influencer partnerships.Skills: Event marketing strategy, tradeshows, sponsorship management, vendor negotiation, CVENT, budget oversight, brand activations.
Education
Tennessee State University
BS, Design
2000 — 2004
Clayton State University
Certifcation in Meeting Planning
Skills
- Program Management
- Project Planning
- Sales
- Customer Service
- Call Centers
- Time Management
- Team Leadership
- Sales Operations
- Invoicing
- Negotiation
- Telecommunications
- Leadership
- Microsoft Office
- Analysis
- Sales Process
- Management
- Account Management
- Solution Selling
- Project Management
- Microsoft Word
- Contract Negotiation
- Selling
- Salesforce.com
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