Dana Griset
Product Manager at Starbucks
- Role
- Product Manager at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Dana Griset
Customer-obsessed and highly analytical, I have 6 years of relevant experience in B2C product management, both digital and physical, with a proven track record of growing multi-million dollar businesses. I\'m passionate about understanding customer behavior (anthropologist at heart) and working backwards to develop products that address consumer needs. I\'m known for my outside-the-box ideas and am unencumbered by dismissals like,\"we\'ve tried that,\" or \"that\'s too hard.\" I believe that the sky\'s the limit when we live by the words \"how might we?\"- Product Lifecycle - Business Strategy - Data Analysis - Forecasting - LUMA/Human-Centered Design Certified - Cross-Functional Teamwork - Proficient in Microsoft Excel
Experience
Product Manager
Mar 2020 — Present
Leads product lifecycle strategy for Starbucks (Gift) Card business in Company-Operated (CO) & Licensed Stores (LS). Delivered >$1.1B in physical Starbucks card activations over the last 2 fiscal years (FY20 + FY21) • Regularly collaborates cross-functionally (XF) to launch products; teams include (but not limited to): Technology (Technical Product Managers, Software Engineers/Developers, Data Scientists, etc.), Marketing (Owned & Paid Media), A&I, Creative, Supply chain, Visual Merchandising, Fraud, Retail Operations, Legal & Customer Care • Successfully integrated $0 physical gift cards into the Mobile Order & Pay (MOP) consumer order channel within the Starbucks App (Dec 2021, Select US CO stores) • Secured leadership funding to enable customers to buy a physical gift card via MOP and securely pick up in store. Projected to deliver $484M (Y1-3); prioritized by enterprise leadership for development in FY22. • Spirit of Starbucks Award Recipient/Innovation Challenge Winner for retail time-savings idea that generated $38M in annual savings (7 barista hrs/week/store) • Introduced innovative gifting program into Target Licensed Stores, delivering $18M (launch to date) • Tested new Promotional Offer construct in key Licensed stores, driving >$500K and YOY growth during COVID-19 impacts • Led development of first-to-market seed paper gift card (may be planted after redemption), launching Spring 2022
Education
Columbia Basin College
Associate of Arts - AA
2008 — 2010
University of Washington
Bachelor’s Degree (BA), Major: Anthropology; Minor: International Studies
2010 — 2013
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