Dana Farber Oksman
Insights & Intelligence at Mastercard
- Role
- Vice President, Insights & Intelligence, Americas at Mastercard
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Dana Farber Oksman
Over 20 years of experience in marketing research on both the vendor and client side. Diverse industry experience in media, consumer packaged goods and pharmaceuticals. Expert ability in developing both quantitative and qualitative research using a broad range of methodologies. Skilled at marrying best research practices with business needs and success measures. Develop studies that provide strategic, relevant, and actionable results. Manage vendor relationships, data synthesis, and dissemination of consumer insights to senior management teams and external partners.
Experience
Vice President, Insights & Intelligence, Americas
Mar 2026 — Present · Purchase, NY, US
Education
Washington University in St. Louis
Business Administration and Management, General
Skills
- Quantitative Research
- Marketing Research
- Analytics
- Consumer Behavior
- Segmentation
- Customer Insight
- Management
- Qualitative Research
- Market Research
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