Dana Easson

SVP, Director of Integrated Marketing @Wunderman

Toronto, ON, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jan 2007 — Present

SVP, Director of Integrated Marketing @Wunderman

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EDUCATION

1993 — 1994

York University

Direct Marketing

1986 — 1990

Trent University

Honours BA, History

SKILLS

Mobile MarketingDigital StrategyOrganizational Change AgentDirect MailCreative Problem SolvingStrategic PlanningEmail MarketingDirect MarketingMarketing ManagementOnline MarketingDigital MarketingOnline AdvertisingInteractive AdvertisingCreative StrategyNew Business DevelopmentBrand DevelopmentCross-Functional Team LeadershipB2b MarketingMedia PlanningB2bRelationship MarketingOutdoor AdvertisingBusiness StrategyManagementBrand ManagementInteractive MarketingSemAnalyticsMedia BuyingBrand ArchitectureAdvertisingMarketingDigital MediaCrmMulti-Channel MarketingCustomer InsightTeam FacilitationIntegrated MarketingWorkshop FacilitationDatabase Marketing

ABOUT DANA EASSON

Over 20 years of senior marketing management and planning experience in integrated marketing, relationship/CRM, digital, telecommunications, technology, financial services as well as packaged goods in both the B2B and B2C arena. Successful track record of driving innovation, managing senior client relationships, leading and mentoring large teams, achieving and driving marketing goals, new business generation, business operations and ultimately launching results driven marketing campaigns driving client ROI.

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