Dana Hallander
Product Marketing @ dbt Labs | GTM Launch & Strategy | Messaging & Positioning
- Role
- Staff Product Marketing Manager at Dbt Labs
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Dana Hallander
Product Marketer | GTM Strategy | Customer Insights & Messaging | Pricing & Monetization | Growth & ExperimentationI’m a product marketer who thrives at the intersection of customer insights, strategy, and execution. With a deep passion for products, I craft messaging, influence product roadmaps, and build go-to-market strategies that drive adoption and revenue. I thrive leading large, cross-functional projects that require the contributions and teamwork from multiple talented individuals.I love listening to customers, uncovering data that validates a winning strategy, and launching impactful initiatives at scale. My experience spans both self-service & SMB buyers as well as enterprise customers, giving me a unique perspective on market dynamics. Notable Wins:** Led GTM efforts for a major pricing launch, reaching 4K+ customers & 50K+ users, while enabling a global team of 200+ with pitch decks, datasheets, and sales enablement tools.** Influenced and launched a new free plan with 4K+ users in 2 years, driving 5-10% upgrades and translating to millions in revenue.** Rebuilt our trial & onboarding nurture sequence, optimizing messaging through A/B testing—resulting in a 42% open rate and 5% click-to-open rate.** Conducted in-depth customer research to define our SMB ideal customer profile (ICP) and personas, and then developed an ambitious marketing strategy to increase brand awareness, including an influencer marketing program and new referral program.I’m looking for my next opportunity to drive impact in a customer-obsessed, product-led technology company—one that values collaboration, customer listening, and data-driven decision-making.Let’s connect!
Experience
Staff Product Marketing Manager
Dec 2025 — Present · US
Education
Fudan University
Master’s Degree, Economics
2014 — 2017
King's College London
Bachelor of Science (BSc), Neuroscience
2010 — 2013
Biotechnology High School
High School Diploma, IB diploma, Biotechnology
2005 — 2009
Nanjing Normal University
Certificate in Chinese Language, Chinese Studies
2013 — 2014
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