Dan Williams

AVP - Marketing Analytical Services Knitwell Group (Ann Taylor & LOFT)

Role: AVP - Marketing Analytical Services at LOFT
Location: Franklin Square, NY, US
LinkedIn followers: 500 followers

About Dan Williams

Seasoned professional with over 25 years of proven success in enhancing marketing programs through the use of customer focused analytics and segmentation. This includes CRM, catalogs, direct mail and e-commerce marketing. Unique individual who can understand the needs of various departments and utilize segmentation and/or analytics to reach those desired goals. Areas of strength include customer segmentation, project management, research, campaign and overall business analytics.

Experience

AVP - Marketing Analytical Services
LOFT
May 2019 — Present

Education

St. John's University, The Peter J. Tobin College of Business
MS, Marketing
1984 — 1989
St. John's University, The Peter J. Tobin College of Business
MBA, Marketing
1993 — 1998

Skills

Sem
Multi-Channel Marketing
Crm
Customer Retention
Ppc
Brand Development
Segmentation
Database Marketing
Marketing
Omniture
Web Analytics
Integrated Marketing
Social Media Marketing
Digital Strategy
Online Marketing
Brand Management
Competitive Analysis
Customer Experience
Marketing Strategy
Google Analytics
Loyalty Marketing
Direct Marketing
Interactive Marketing
Campaign Management
Lead Generation
Loyalty Programs
Customer Acquisition
Online Advertising
Market Planning
Direct Mail
Strategy
E-Commerce
Affiliate Marketing
Customer Insight
Mobile Marketing
Marketing Management
Email Marketing
Marketing Research
Product Marketing
Market Research

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