Dan Veenstra

About Dan Veenstra

Transformational Executive | Business Growth Strategist | Aerospace, Defense & Industrial LeadershipI am a growth-driven executive with 25+ years of experience leading P&L operations, strategic transformations, and global market expansion in Aerospace, Defense, and Industrial Manufacturing. Passionate about building high-performance, customer-focused organizations, I specialize in scaling businesses, optimizing operations, and driving profitability. Business & Operations Leadership Transformed culture as Site Leader at GE Huntsville, enhancing operational efficiency and customer satisfaction. Full P&L responsibility at DDC, Micross, and Spartronics, delivering revenue growth and profitability. Mergers & Acquisitions (M&A) Expertise – Successfully integrated multiple acquisitions into high-performing business units. Product & Market Growth Former Director of Embedded Solutions at GE & Abaco, spearheading global expansion in Sensor Processing, GPGPU, Image Processing, and Embedded Systems. Drove strategic product roadmaps, aligning Engineering, Sales, and Marketing to maximize market penetration. Launched and scaled industry-leading product lines, securing competitive market positioning. Core Strengths:Executive Leadership | P&L Ownership | Business Transformation | Market Expansion | M&A Integration | Product Innovation | Strategic OperationsI am actively seeking an executive leadership opportunity (COO, GM, SVP, or VP role) where I can leverage my expertise to drive business success, operational excellence, and sustainable growth. Let’s connect to discuss how I can contribute to your organization’s long-term success.

Experience

1. General Manager

   Systems Integration Plus

   May 2025 — Present

Education

• McMaster University

  Master of Business Administration (MBA), Managing Innovation

  1992 — 1993

• University of Victoria

  MASc (80% completed), Acoustics

  1993 — 1995

• McMaster University

  Bachelor of Engineering and Management, Electrical, Electronics and Communications Engineering

  1987 — 1992

Skills

• Firmware
• Pricing
• Sales
• Channel Partners
• Business Development
• Product Lifecycle Management
• Integration
• Strategy
• Hardware Architecture
• Engineering
• Security
• Sales Management
• Leadership
• Key Account Management
• Solution Selling
• Project Management
• International Sales
• Pcb Design
• Systems Engineering
• Product Management
• Embedded Software
• Management
• Competitive Analysis
• Software Development
• Telecommunications
• Product Development
• Rtos
• Wireless
• Embedded Systems
• Engineering Management
• Manufacturing
• Electronics
• Team Leadership
• Cross-Functional Team Leadership
• Digital Signal Processors
• Program Management
• Testing
• New Business Development
• Product Marketing