Dan Tatro
Enterprise Account Executive | SaaS & Media Sales | Full Sales Cycle | Quota Attainment | New Business Development
- Role
- Director, Sales Consulting at NielsenIQ
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Dan Tatro
I’m a sales professional with 15+ years of success in Media and SaaS sales, account management, and new business development across the consumer, CPG, restaurant, and retail verticals. I’ve managed the full sales cycle, exceeded quota goals, and earned the trust of enterprise clients through client service, resilience, and strategic prospecting.I focus on consultative selling and strategic account growth, working directly with C-suite leaders and cross-functional stakeholders to deliver solutions that drive measurable impact. This approach has fueled territory expansion, new logo wins, and multi-million-dollar revenue growth.I believe the best salespeople succeed by combining resilience with integrity — pushing through challenges while standing behind products they truly believe in. I value growth, both in expanding revenue and sharpening my own approach, and thrive when given the independence to own my territory and deliver results. My career has been built on measurable impact: exceeding quotas, driving enterprise growth, and building trusted client relationships that last.
Experience
Director, Sales Consulting
Nov 2025 — Present · Nashville, TN, US
Education
University of Michigan
BA, Communication Studies
2004 — 2008
Indiana University - Kelley School of Business
Master of Business Administration - MBA, Marketing and Management
University of Michigan
Bachelor's degree
Indiana University - Kelley School of Business
Master of Business Administration (M.B.A.), Marketing, Management
2013 — 2015
Skills
- Client Relations
- Account Management
- Customer Relationship Management (Crm)
- Finance
- Advertising
- Marketing Research
- Microsoft Office
- Sales
- Strategy
- Client Services
- Leadership
- New Business Development
- Digital Marketing
- Marketing
- Brand Management
- Financial Forecasting
- Marketing Strategy
- Financial Analysis
- Microsoft Powerpoint
- Strategic Planning
- Integrated Marketing
- Market Research
- Microsoft Excel
- Event Management
- Sales Operations
- Crm
- Customer Service
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