Dan Soceanu

About Dan Soceanu

I’m a lifelong learner and a technology product marketing leader focused on helping enterprise buyers adopt modern data and AI platforms. By turning complex capabilities into clear value statements, crisp messaging, and GTM motions that work in the real world, I help organizations bridge the gap between the promise of technology and the realization of bottom-line results.Across roles in SAS, Amazon Web Services, Centene Corporation, and Teradata, I’ve led positioning, portfolio strategy, competitive intelligence, and go-to-market programs spanning analytics, AI/ML, and data management. A consistent theme in my work: AI outcomes rise or fall on data quality, governance, and usability—so winning strategies connect “data + AI” into one practical story customers can execute. What I’m known for• Translating technical depth into differentiated messaging, narratives, and sales enablement• Building GTM plans: launches, partner motions, field readiness, and content that converts• Competitive strategy: market framing, battlecards, objections handling, and win/loss insights• Portfolio clarity: naming, packaging, tiering, and “why now” value articulationFocus areasData & AI platforms • analytics • AI/ML • data management • governance • data quality • cloud GTM • partner ecosystems • enterprise buyersIf you’re building or scaling GTM for data/AI products—especially where data management and AI need to tell one coherent story—I’m happy to connect.

Experience

1. Senior Manager, Technology Product Marketing

   SAS

   Dec 2023 — Present · Cary, NC, US

Education

• Kutztown University of Pennsylvania

  Bachelor of Science - BS

• Commonwealth University-Bloomsburg

  Master of Business Administration - MBA

• Kutztown University of Pennsylvania

  Bachelor of Applied Science - BASc

• Kutztown University of Pennsylvania

  Bachelor of Science - BS, Business Administration and Management, General

Skills

• Enterprise Software
• Data Quality
• Sales Process
• Hadoop
• Predictive Analytics
• Product Management
• Master Data Management
• Salesforce.com
• Sales Enablement
• Crm
• Customer Relationship Management (Crm)
• Data Integration
• Go-to-Market Strategy
• Data Warehouse Architecture
• Business Analytics
• Data Governance
• Product Marketing
• Temporal Data Analysis
• Professional Services
• Pre-Sales
• Demand Generation
• Account Management
• Software as a Service (Saas)
• Business Development
• Marketing Automation
• Saas
• Solutions Architect
• Business Alliances
• Business Intelligence
• Leadership
• Solution Architecture
• Strategy
• Cloud Computing
• Software Industry
• Lead Generation
• Strategic Partnerships
• Start-Ups
• Management
• Analytics
• Big Data