Dan Smercina

Vice President of Marketing @The Hillman Group

Lebanon, OH, US

EMAILS

d••••••••@hillmangroup.com

MOBILE NUMBERS

+15•••••••34

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WORK HISTORY

Apr 2005 — Present

Vice President of Marketing @The Hillman Group

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EDUCATION

N/A

Kent State University

Bachelor of Fine Arts (B.F.A.), Communication, General

SKILLS

Sales OperationsCustomer ServiceNew Business DevelopmentProduct MarketingAccount ManagementMerchandisingMarketingProduct DevelopmentP&L ManagementSocial MediaManagementMarket PlanningRetailCompetitive AnalysisAdvertisingForecastingBudgetsCross-Functional Team LeadershipMarketing StrategyFurnishingsLeadershipProduct ManagementTrade ShowsMarketing CommunicationsSalesStrategic PlanningConsumer ProductsSales ManagementMarket ResearchPricingBusiness Development

ABOUT DAN SMERCINA

Highly motivated senior executive with leadership experience in marketing, sales and field service and a proven track record in Consumer Durable and Packaged Goods industries. Professional strengths include revenue and operating income growth, strategic planning, multiple brand management, category and channel management, new product development, mergers and acquisitions and organizational development. Excellent leadership, communication, executive management, decision-making and team building skills.

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