Dan Phillips
Director of Transformation @Avon and Wiltshire Mental Health Partnership NHS Trust
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WORK HISTORY
Director of Transformation @Avon and Wiltshire Mental Health Partnership NHS Trust
Transformation Director with responsibility for strategy, transformation delivery, business development, and organisational change within a large, financially challenged NHS trust.Joined AWP at a point of significant operational and financial pressure, including sustained deficit, high out-of-area placements, elevated agency spend, and history of change initiatives failing to embed.Scope & LeadershipEstablished new, trust-wide Transformation function of 50 (previously non-existent), defining remit, governance, capability, and delivery approachLed development of 5-year Trust Strategy and annual planning process, aligning clinical, operational, and financial prioritiesCreated and led Programme Management Office (PMO) to provide portfolio grip, delivery assurance, and benefits realisationBuilt new Quality Improvement (QI) team, including development of QI strategy and launch of QSIR training academy to embed improvement capability across organisationResponsibility for change management and cultural change, supporting leadership teams to embed new ways of workingTransformation Delivery & ImpactDelivered consistent, year-on-year transformation outcomes exceeding £10m in savings, supporting financial recovery and sustainabilityReduced reliance on out-of-area bed usage through targeted transformation programmes and pathway redesignLed transformation initiatives, embedding sustainable change rather than short-term fixesCommercial /Business DevelopmentSupported business development activity, new/retained, aligning growth opportunities with system needs and trust capability (90% retention)Worked with system partners to position AWP as a credible, delivery-focused transformation partnerKey skills:Transformation Director · NHS · Health Transformation · Strategy Development · Programme Management Office (PMO) · Quality Improvement · Change Management · Cultural Change · Financial Recovery · Benefits Realisation · Workforce Transformation · System Working
EDUCATION
Cardiff University / Prifysgol Caerdydd
BSc, Accounting and Management
ABOUT DAN PHILLIPS
I am a senior Director working across health transformation, healthcare systems, and commercial growth, helping organisations fix complex problems quickly and deliver measurable results.I have led large-scale growth, business development, and delivery across the NHS, independent healthcare providers, integrated systems, and health startups, operating at the intersection of strategy, operations, and commercial performance.What I bring;Health & system transformation — designing and delivering change across NHS and multi-stakeholder environmentsBusiness development & growth leadership — building pipelines, partnerships, and revenue strategiesCommercial healthcare & sales leadership — senior experience driving growth in complex, regulated marketsDelivery focus — translating strategy into outcomes at paceCommercial & Sales ExperienceAlongside transformation roles, I bring senior healthcare sales and commercial leadership experience, including roles with Mitie and Virgin, where I worked in complex, enterprise healthcare environments requiring strong stakeholder management, proposition development, and value-led selling.This enables me to operate effectively as:A Commercial Director scaling growth and partnershipsA Growth Director in healthcare sales bridging strategy, delivery, and revenueA Transformation Director driving system changeCurrently open toChief Growth Officer and Commercial Director rolesEnterprise Growth rolesStrategic Partnership rolesTransformation Director / Health Transformation rolesDirector of Sales / Business Development (Healthcare)Commercial growth, sales and revenue roles within the healthcare and outsourcing industriesSenior Director roles in healthcare sales or commercial leadership
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