Dan Parker

About Dan Parker

Working as a process chemist in the pharmaceutical industry sharpened my analytical skills by allowing me to work on highly complex problems in a systematic way. I enjoyed my time as a Chemist, but was more interested in the strategy behind the business decisions we were making. I can now apply the scientific method to my marketing career. My background gives me an interesting perspective that has allowed me to flourish as a leader in Product Marketing.

Experience

1. Director of Product Marketing

   Zipline

   Apr 2022 — Present · Park City, UT, US

   I lead product marketing strategy for Zipline’s multi-product B2B SaaS platform, owning pricing and packaging, positioning, competitive intelligence, analyst relations, and go-to-market execution. I designed and continuously evolve our pricing model, built and run the company’s win/loss program, and established a scalable competitive intelligence function leveraging Crayon and field insights to strengthen enterprise sales performance. As a member of the marketing leadership team, I contribute to company goals and OKRs while partnering cross-functionally with Product, Sales, and Customer Success to drive revenue impact.I also lead early-stage product validation and GTM strategy for new initiatives. Most notably, I conducted market research and built the business case to prioritize development of a new learning module within our platform, then owned the end-to-end go-to-market strategy post-launch, including positioning, messaging, and sales enablement. Additionally, I created and manage the company’s analyst relations program, driving ongoing briefings and inclusion in key industry reports to elevate market credibility and competitive differentiation.Most recently, I am leading go-to-market strategy for new AI-powered products and capabilities, partnering closely with Product to define market positioning, validate demand, and translate technical innovation into clear customer value. I ensure our AI roadmap is aligned with buyer needs, competitively differentiated, and commercially viable, enabling Sales to confidently bring new AI solutions to market.

Education

• University of Colorado Boulder

  M.S., Synthetic Organic Chemistry

  2002 — 2004

• University of Utah - David Eccles School of Business

  MBA, Business Administration

  2010 — 2012

• University of West Georgia

  B.S., Chemistry

  1998 — 2002

Skills

• Business Planning
• Sales
• Marketing
• Teamwork
• Project Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Budgets
• Management
• Web Project Management
• Entrepreneurship
• Social Media Marketing
• Microsoft Excel
• Strategic Planning
• Public Speaking
• New Business Development
• Public Relations
• Business Strategy
• Strategy
• Leadership
• Analysis
• Business Development
• Start-Ups