Dan McDonald

About Dan McDonald

Media research executive with proven track record of delivering audience and revenue…

Experience

1. Vice President, Research

   National Association Of Broadcasters

   Aug 2016 — Present · Washington, DC, US

   Responsible for All Policy, Media and Consumer Research for Trade Association Representing Local TV and Radio Stations\' Interests Before Congress and the Federal Communications Commission Direct All Third-Party Research Projects, Including Economic Analyses, Ethnographic/Media Usage Studies, and Focus GroupsCreate and Commission All Public Policy Polling, Tracking Consumer Sentiment on Technology Adoption, Trust in News Coverage, Music Discovery, and Emergency CommunicationsDeveloped Dashboard Highlighting National and State-by-State Polling Results and TrendsCompile Quarterly Brand Analyses for Telecommunications and Other Key Industry CompaniesProduce Conference Programming Focused on Audience Measurement IssuesSpeaker at NAB Show Las Vegas, Small Market Television Exchange, and Broadcast Education Association Research SymposiumCoordinate COLTAM and COLRAM Local Audience Measurement Committees, Which Work with Nielsen and Other Vendors Providing Ratings Currency and Other Research Products to Member Stations to Ensure Data Quality and AccuracyServe on Board of Directors of Media Rating Council, Council for Research Excellence, and Nielsen Local TV AllianceOversee Three-Person Staff

Education

• University of Pennsylvania

  BA, Communication

  1989 — 1993

Skills

• Market Research
• Broadcast
• Training
• Media Buying
• Advertising Sales
• Digital Media
• Advertising Research
• Social Media
• Advertising
• Analytics
• Digital Marketing
• Quantitative Research
• Marketing Research
• Marketing Strategy
• Nielsen
• Field Marketing
• Audience Measurement
• Product Marketing
• Social Media Marketing
• Television
• Political Advertising
• Marketing
• Integrated Marketing
• New Media
• Media Research
• Project Management