Dan Luna
Sr. VP of Retail & Traditional Sales @ Technical Chemical Company | Automotive Aftermarket, Automotive, Vehicles
- Role
- Sr VP of Retail & Traditional Sales at Tcc
- Location
- Cleburne, TX, US
- LinkedIn followers
- 500 followers
About Dan Luna
With decades of experience in the automotive and vehicle industry, I am currently serving as the Senior Vice President of Retail & Traditional Sales at Technical Chemical Company. Bringing deep expertise in the automotive aftermarket sector, I work to align retail and traditional accounts with strategic company goals. Passionate about driving innovation and growth, I thrive in dynamic environments where collaboration and market-focused strategies are key to success. At Technical Chemical Company, I have collaborated extensively with cross-functional leadership, including marketing teams, to develop and implement impactful business development initiatives. By focusing on sales strategy and fostering strong client relationships, we have enhanced market presence and driven measurable growth. My experience in new business development and marketing strategy informs my approach to creating sustainable business opportunities in the automotive sector.
Experience
Sr VP of Retail & Traditional Sales
Oct 2025 — Present
Oversaw all retail and traditional accounts, ensuring alignment with company goals. • Collaborated closely with the Senior VP of Marketing, Jay Letski, to develop innovative strategies. • Focused on new business development initiatives to drive growth and enhance market presence.
Skills
- Sales Management
- International Sales
- Sales Process
- Automotive
- Team Building
- International Business
- Business Planning
- Operations Management
- Negotiation
- Vehicles
- Forecasting
- Pricing
- Profit
- Dealers
- P&L Management
- Key Account Management
- Product Development
- Key Account Development
- Sales
- Dealer Management
- Inventory Management
- Retail
- B2b
- Cross-Functional Team Leadership
- Automotive Aftermarket
- Income Statement
- Marketing Strategy
- Automobile
- Sales Operations
- Customer Retention
- Product Marketing
- Transportation
- Sales Presentations
- Customer Service
- Automotive Sales Training
- Purchasing
- Parts
- Competitive Analysis
- Selling
- Customer Satisfaction
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