Dan Latorraca

About Dan Latorraca

I’m a strategic marketing leader with 15 years of experience across professional sports, advertising, and technology, focused on building brands, growing revenue, and creating meaningful connections between brands and their audiences.My career spans roles with the Carolina Panthers, Brooklyn Sports & Entertainment Global, the Carolina Hurricanes, and now Zoomph, where I lead marketing strategy and communications for a leading sports media and sponsorship analytics platform. At every stop, I’ve helped modernize operations, strengthen brand identity, drive revenue, and turn audience insight into action.I bring a proven track record across integrated marketing strategy, creative brand positioning, advertising, and retail. My work centers on aligning cross-functional teams, clarifying priorities, and translating insight into performance-driven storytelling across digital, social, broadcast, and experiential channels - balancing data, creativity, and empathy.What I value most is culture. I believe strong teams are built through thoughtful communication, collaboration, and proactive planning - and that the best marketing lives at the intersection of data, creativity, and connection.I’m also an adjunct professor and frequent speaker who enjoys helping develop the next generation of sports business leaders.Always open to connecting with people who care about sports, marketing, data, and building things the right way.

Experience

1. Director of Marketing

   Zoomph

   Nov 2024 — Present

Education

• University of Scranton

  Bachelor of Arts, Communication and English; Journalism

• Canisius University

  Master of Science, Sport Administration