Dan Kerluke
Chief Growth Officer at Cirrus Systems, Inc.
- Role
- Chief Growth Officer at Cirrus Systems
- Location
- Portsmouth, NH, US
- LinkedIn followers
- 500 followers
About Dan Kerluke
With a background as a D1 Athlete, Hockey Coach, and entrepreneur, I bring two decades of rich, multifaceted experience in harnessing modern technology and employing data-driven sales processes. My specialty lies in seamlessly blending sales, marketing, and product development, establishing strategies for business growth.Throughout my career, I’ve built high-performing teams and created innovative revenue channels that consistently drive profitability. I focus on optimizing existing market opportunities while experimenting with new go-to-market strategies to scale revenue rapidly.My leadership style focuses on building and developing high-performing cross-functional teams through structured enablement and motivation. I create frameworks that drive accountability while empowering team members to excel. By implementing clear processes and metrics-driven coaching, I help organizations execute strategic plans that consistently deliver revenue growth. My competitive drive and commitment to excellence stem from my athletic background, translating into a leadership approach that combines systematic execution with a winning mindset.
Experience
Chief Growth Officer
Apr 2022 — Present · Portsmouth, NH, US
I am responsible for driving and managing the company’s growth, including managing and expanding our channel sales team while experimenting with alternative go-to-market strategies. These efforts led to the creation of a rapidly growing and industry-first HAAS/SAAS sales channel that has become a significant revenue stream for Cirrus. This role also included building out marketing, project management, and sales teams from scratch to support the HAAS/SAAS channel, ensuring its success and scalability. Additionally, I focus on optimizing go-to-market strategies, eliminating operational silos, fostering internal alignment, and addressing external market factors, customer needs, and buyer behavior.
Education
University of Maine
New Media, Design, Marketing, Sales
1997 — 2001
George Brown Polytechnic
Graphic Design
1995 — 1997
Skills
- Teaching
- Hockey
- Entrepreneurship
- Public Speaking
- Sports Marketing
- Marketing
- Analysis
- Sports
- Creativity Skills
- Strategic Planning
- Public Relations
- Fundraising
- Recruiting
- Business Development
- Coaching
- Sponsorship
- Strength & Conditioning
- Sports Management
- Exercise Physiology
- Athletics
- Management
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